Mike Riemenschneider was born in Zwickau, Germany in 1972 and awarded his Master in Business Administration in 2001.

After a professional training as a butcher in a family business and the engagement in a cooperative in the sector of customer relationship management, Mike Riemenschneider start the study of business administration.

In the USA he completed several study visits an assignments - e.g. at "ABI marketing & public relations" in New York as a job training initiative or at the Robert Bosch Corp. in Farmington Hills, Detroit (MI) for the thesis in the field of marketing. Mike Riemenschneider received a Scholarship of the German Academic Exchange Service (DAAD).

Back in Germany he worked for "digital images", some of the largest European companies in the DVD Mastering sector as Head of Marketing.

Beginning with 2003 he starts with RIEMENSCHNEIDER MARKETING his own business focused on marketing, sales, public relations and promotions in the film business. The independent agency is specialized in film marketing and supervises producers, film distributors, publishers, authors, educational associations and other industry companies.

The customer base are clients such as Fraunhofer Institute for Digital Media Technology IDMT, KarstadtQuelle, Kinowelt, Mitteldeutsches Multimedia Zentrum, Motionworks, NFP, The International Academy of Media & Arts Halle, Universal Pictures Germany, to name a few.

With a documentary based on the feature film "Luther" he also starts in 2004 his activities as a line producer.